Category: Marketing

The jury is still out on QR codes and how effective they are as a marketing tool, but I like what was done on the signage for Stella Artois.

What differentiates your business from all of the other businesses just like it?

Jason shares another example of sidewalk signs done well. What are you doing to help your business stand out from the crowd?

Emily gives us six tips for maximizing our small business advertising budget and getting a bigger bang from online advertising.

Jason shows us the power in combining marketing with a memorable customer experience.

Jason shares an example of a marketing campaign that stands out from the crowd and links the message back to the product.

How can you target your customers and their emotions? Here’s an example of target marketing that worked on Jason.

Simon introduces us to Formstack, a tool to help you create online forms and landing pages, effortlessly.

What do you promote as the main event in your advertising collateral? Jason shares a look at a movie advertisement for inspiration.

Do you think your brand could benefit from a street character or mascot?

A shoe store works to lure window shoppers in. What do you think could have been done better in this marketing example?