Since 42% of consumers said the best way to receive ads for sales and specials is via email (Econsultancy, 2010), email marketing is a necessary inbound marketing tool every small business owner should take the time to learn how to master. While email newsletters may seem daunting, Small Business Bonfire has a few tips to help you survive and thrive in the world of email marketing.
Here are a few more articles to help you build your email marketing strategy:
Building Your Opt-In List
Right Mix Marketing asks you to take a close look at your current email marketing list-building strategies and consider if you’re making these six list-building mistakes and offers useful tips for building your newsletter list efficiently.
Engage Your Readers
Make Unsubscribing Easy
While we may not like it, sometimes you can’t please everyone and that’s okay. SimplyCast recommends making your unsubscribe process quick and painless for those who might need a break to gain an audience of engaged readers.
What tips do you have for small business owners thinking of starting an email marketing campaign?
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