The dream of many businesses is to reach an international market. Expanding your business to a non-English speaking market can bring you a lot of money and an enormous engagement. By deciding to go global, you will have the opportunity to reach out to a target audience from all over the world.
The global market is exploding in the past few years, and it’s time to learn how to join it the right way. If you want to generate sales leads and reach a global audience, here are the five strategies that can help you.
Use social media
People are on social media non-stop. If you want them to be interested in what you have to say, being present on social media is essential. Growing your company using social media platforms is a must these days because every serious business has to have a successful channel that will grab attention and captivate potential buyers.
You need to choose carefully what your potential customers will see on your channel. Your social media account presents your brand to the world and doing it the right way enables you to tell your story and build relationships with your target audience.
Creating captivating videos is proven to be very effective. With the rise in popularity of short engaging videos, TikTok is one of the most popular platforms right now, with 1 billion monthly active users.
It would be a waste not to use it to your advantage. It looks like everybody is using TikTok right now, so you need to think about how to promote TikTok videos to get more views and increased engagement.
Get the translation right
Incorporating different languages into your website is essential when expanding your business to enter the worldwide market. Localizing your website helps with visibility and enables you to deliver your message to an international audience.
According to statistics, about 74% of the global audience are non-English speakers, and that is a massive opportunity for new sales. But Google Translate is simply not enough. The translation must be done professionally, minding the cultural differences and language barriers to maintain the high quality of your content.
If you’re not sure how to do it yourself, you can use a translation management system, a type of software designed to localize your website effortlessly, by managing translations and making them easier and more practical, ultimately saving you time and money.
Do a market research
If you want to expand your business, you need to understand the market better, both local and global. This means that you have to figure out your customers’ needs and what they like.
Also, learning about the competition in your area can help you when creating your marketing plan. By recognizing your competitors’ websites, you can implement the things they are doing well, see what they are lacking, and use that knowledge.
Non-local buyers usually have different needs, buying habits, and problems than your home market. By acknowledging them and showing that your brand can respond to their needs, you will build trust and get good feedback. Those positive reviews mean a lot when it comes to sales.
Last but not least, don’t forget to research the laws, restrictions, and regulations of every country you want to expand to. Think about whether it’s legal to sell your brand there and what are the special requirements when it comes to packaging and shipping. Those regulations can make or break your attempt to go globally, so you should do everything according to the law.
Create a marketing plan
When creating a marketing plan, you need to ask yourself these questions:
- What problems does your product solve?
- Is it something people need?
- Are the prices transferable to every target market that you want to expand to?
As mentioned above, social media does a lot of work in marketing nowadays. For instance, consider turning to influencers and entering the world of influencer marketing. It will easily expand your business to a variety of potential customers in no time.
Adapting your marketing strategy to different cultures, as well as choosing the best prices, promotions, and stories will help you connect better to an audience in the country you are trying to sell to. Using local channels to promote your business and synchronizing with the domestic market will get you on a whole new level of doing business.
Make your website mobile-friendly
Consumers don’t necessarily use mobile phones to make purchases, but using them for a web search is more practical and quicker.
A mobile-friendly website is a version of your website that has a design adaptable to a computer, mobile phone, or tablet. This is a great way to get your website to be well organized and appealing to people browsing the web on their mobile devices.
Avoiding long texts, sticking to the color scheme that you choose, and spacing out your links to look more inviting is a good start. The font has to be large and easily readable and you should avoid pop-ups.
Finally, you shouldn’t forget to test it regularly to ensure everything works well before showing it to the world.
As you see, going globally can do wonders for your business, but doing so is not an easy job at all. You need to pay attention to a lot of details and get as much help as you need. Your website must look professional to be remembered and frequently visited.
These strategies will help you in your journey to expand globally, so you should follow every step and prepare to work with an audience from all over the world.