By Qurban Shah

In the modern age of Internet and social media, connectivity and interaction has changed in ways that we could not even imagine ten years ago. Social media has replaced all kinds of communication and has enhanced the quality of communication between friends and family who are now able to interact with each other even at distances.

There are many social media websites these days that are crowded with millions of people and are making connectivity even better. Sites like Facebook, Twitter, Tumblr and Instagram are giving their users a new fresh experience and they keep updating the sites and apps to keep the audience still interested. Instagram is also one of the social media applications that have changed the interaction of people on the Internet. Introduced in 2010 Instagram was designed to be a social media app that will allow users to share just photos. 

In the beginning, the app was not a big success. It did not have many users, and it was not seen as very effective for social media marketing either. But with time, Instagram changed a lot; enough to become a top social media application today.

Instagram has over 600 million active users today, and it is also making success in social media marketing as more than 50% brands are present on Instagram today, a number that is expected to exceed up to 70% by the end of this year. Instagram is a kind of application that needs to be mastered. Here’s why.

1. It shows your personality.

Instagram, as we know, is one of the top applications for social media and it has a significant impact on users. It does not matter if you are using your Instagram for a personality or a brand, it is very expressive of your personality. As Instagram is a picture-sharing websites you can show what kind of person you are and what kind of business you have through pictures. Also if you are using it for business, you can share pictures of employees, your work environment or other people working in the company. 

2. Instagram is great for social media marketing.

Facebook and Twitter are great social media marketing, but apps like Instagram are not behind in this race. Instagram is considered to be among the top apps that are offering excellent social media marketing tools. You can join Instagram, and you can use it for marketing purposes. You can create an account for your brand or business, and you can let that account expand over time. 

3. Users are keen to engage with brands on Instagram.

Instagram has over 600 million active users, and that is a jaw-dropping number. Instagram is not only designed so you will be able to reach to your perfect customers with ease, but it also helps you to reach users that are keen to talk to you. According to research, there is no match for Instagram in engaging users as 4.21 % users engaged with brands posts. If you look at these numbers on Facebook and Twitter, then you will see that the engagement on Facebook was 0.07% and on Twitter was 0.03%. 

4. Users on Instagram are ready to shop.

Because the demographics of Instagram are hard to beat, you will get users mostly within the age group of 18 to 29, and on an average, each user spends around 20 minutes on Instagram daily. And almost one-third of the population on the Internet is on Instagram.

While targeting your specific audience keep in mind that Instagram does not only allow you to advertise through posts and newsfeed, but it also allows you to promote through shop now button. So if you have an ecommerce website, then your customers can buy directly through Instagram. That’s how Instagram makes purchasing so easy, and that is why you should be a master of Instagram.