Social media is loud. There is a lot of info flying around and it creates a lot of noise. This isn’t always a bad thing, but it often drowns out all the good stuff.
In order to capture that really good stuff, you need to listen. Think about it: with all of that chatter out there, a company could learn a lot just by listening to what everyone else is saying.
Listening also gives you an opportunity to learn a lot about your market, industry and niche. It can even help you get inspired and avoid social media burnout. In fact, listening is one of the most important benefits of social media.
How are your listening skills?