Getting people’s attention is more difficult than before in the digital age. Even experienced marketers are having a hard time looking for ways to communicate with their customers directly.
If you are eager to grow your business but find it difficult, you may want to consider investing in mobile marketing. As the name suggests, mobile marketing is a kind of digital marketing strategy that focuses on incorporating marketing messages across mobile user channels.
This marketing strategy can deliver email, MMS, SMS, as well as other advertising messages directly to people through tablets, smartphones, or other internet-enabled devices. Aside from working with reliable telecommunication companies like Syniverse, mobile marketing will transform how your business will engage, connect, and exchange information with your customers.
But before you dive into the arena of mobile marketing, you must have a plan to increase your success rates. You’ll need to come up with solutions and strategies that can give you the desired results. Doing so will keep your marketing campaigns running as smoothly as possible.
To help you make the most of this marketing strategy, here are six different mobile marketing solutions that can help you grow your business. Read on and get to learn more about these solutions.
1) Social Media
When accessing social media, most people use their mobile phones. Over 4 billion people use social media worldwide, so it’s practical to utilize social media as a mobile marketing solution.
With social media, you can make personal connections with your clients and prospective customers through messages and comments. You can also make your business more appealing with the help of reviews and customer referrals.
While some businesses prefer organic social media posts over paid ads, doing both is the best way to ensure that you will reach your target market. Social ads allow you to choose a more precise target market, establish campaign goals, campaign duration, and budgets.
2) SMS Marketing
Another solution you can adopt is SMS marketing, which is marketing via text message. It’s also called text marketing or text message marketing.
SMS marketing is a permission-based solution for mobile marketing. With this strategy, you can send coupons, alerts, deals, and promotions directly to the phones of potential customers through a text message containing less than 160 characters.
One reason SMS marketing is an excellent strategy is that text messages have high deliverability and engagement rates. Because the majority of people carry mobile phones, they receive push notifications for incoming messages that are difficult to ignore.
But since a text messages are relatively short, consider adding a link from which recipients can obtain more details and codes that trigger follow-up information. In short, SMS marketing comes in handy for time-sensitive promotions.
3) Location-Based Marketing
Are you running a storefront, restaurant, or other local business that you want to grow? If so, location-based marketing is the best mobile marketing solution for you.
Location-based marketing typically involves in-person and digital marketing strategies that are made to attract clients or customers located in the same place as your small business. And this is done by utilizing tactics, such as mobile search, location tags, targeted PPC clicks, SEO, and geotargeting.
This will help you stand out from the crowd while attracting new customers living close to your business.
4) User-Generated Content Campaign
When it comes to making effective content for marketing, there are hurdles, such as the creative energy and time it takes to come up with impactful, fresh, and relevant content. But with user-generated content, you are less likely to deal with this problem.
This solution entails outsourcing creative work to your target market who will make content on your behalf. You may also hire influencers or ambassadors to spread the good word about your business.
People usually trust a word-of-mouth recommendation from family and friends more than the brand itself. While you might not consider running user-generated content campaigns since some marketers frequently think of themselves as a broadcaster, spreading pre-designed messages to the mass in today’s mobile age can prove to be effective.
5) QR Codes
Also called quick response codes, QR codes are a popular mobile marketing solution. One reason is that the majority of phone models these days have cameras that are capable of reading such codes.
Moreover, QR codes are perfect for mobile marketing because they allow you to send content to consumers easily. Videos, landing pages, and email subscriber lists can be connected to a QR code. QR codes can easily be created using the best QR code generators.
Furthermore, QR codes are very simple to track and easy to use at the same time. The majority of generators come with inbuilt analytics for easy tracking. Also, such reports will give you an idea about the total number of people who downloaded the code, interacted with your content, and how many clients bought something via your QR codes.
6) A Mobile-Friendly Site
If your website is not mobile-friendly and your customers are trying to view it using their mobile phones, there’s a high chance that they’ll get frustrated and leave. What’s more, people might never find your site at all. So, if you want to grow your business with mobile marketing, make sure your website’s design is also optimized for mobile use so that content will be displayed on all kinds of smartphones correctly.
The Power Of Mobile Marketing
Undeniably, mobile devices are among the best channels that can be used to communicate with a business and buy products. By considering mobile marketing solutions, such as SMS marketing and QR codes, you can rest easy knowing that you’re growing your business while providing value to customers.