Putting together the details, marketing plan, and vision of my new small business means I spend a lot of time in my head. I become so intimately involved in the intricacies of my new endeavor; sometimes it’s hard for me to remember that people in my everyday life don’t really know what I do. Not until I tell them, at least.
Of course, for those closest to me, it’s easy to share my excitement and enthusiasm. And in a way, broadcasting my business online and through traditional media is easy, too. It’s the friends, neighbors, soccer parents, and more, who I tend to forget when sharing news of my small business. And it’s these relationships that can really help to open doors and bring unexpected opportunities.
I recently shared three ways to get the word out about your business. Here are three more simple, organic ways I’ve discovered for sharing news of my new small business with those in my everyday life.
Develop Your “Sidewalk Talk”
Everyone’s heard of an elevator pitch. It’s a way to package your business into a quick, compelling sound bite. Make it fast, and make it sell.
This doesn’t often translate when you’re sitting with other parents in the bleachers or along the soccer field or passing by a neighbor at the mailbox. Sometimes, it’s natural to stop and chat, and sometimes an opportunity will open up for you to share what’s going on with your business. If you’re prepared with casual, jargon-free conversation about your business –- what I think of as my “sidewalk talk” –- you might turn a chat into an opportunity.
Carry Business Cards Everywhere
It seems like a small thing, but having my business cards to distribute at a moment’s notice has been great for starting and continuing conversations about my business.
Sometimes, I will hand the card out simply as a means of sharing my contact information; this is much easier than trusting someone to remember my phone number or finding pen and paper to write down my email address. It may not even be for business purposes that I’m sharing the information, but being able to give someone a card and say, “It’s all on there,” is really convenient. And, inevitably, the card itself draws some attention and at least a few questions about what it is I do.
Share with Community Groups
Many of us belong to churches or volunteer in school groups or on community boards. Often these kinds of organizations collect information on each of their members, either for contact purposes or to know how each member can help in a specific area.
Listing information about your small business could put you in a position to help with special fundraisers, host upcoming events, or become involved in community programs. The awareness of your small business and what you have to offer is amplified through your involvement in something you already do, and all it takes is just letting people know more about you.
What about you? What are some simple ways you’ve learned to share information about your small business with people in your ordinary, everyday life?
Image credit: nem_youth