slow-cow2

Street Walking: Do the Opposite of Everyone Else

Seems like everywhere you turn these days, there is a new energy drink popping up. It started with Red Bull, and now has evolved in a multi-billion dollar industry.

So how do you join an already crowded market?

You don’t. You come out with something that’s a complete opposite and create a new market.

Who couldn’t use a little less stress? Sometimes, it’s good to be the contrarian in a crowded market.

Like all of our other marketing examples, make sure you bookmark this for future reference and inspiration.

Submit a Photo

Street Walking is a weekly series that includes a photo showing poor marketing, exceptional marketing or something in between. If you have a marketing example you saw on the street that you’d like us to include in a future post, you can submit your photo here.

Small Business Bonfire Community on twitterSmall Business Bonfire Community on rssSmall Business Bonfire Community on pinterestSmall Business Bonfire Community on googleSmall Business Bonfire Community on facebookSmall Business Bonfire Community on deviantart
Small Business Bonfire Community
The Small Business Bonfire is a small business blog and online community for entrepreneurs that provides small business help in the form of business tools, advice and free resources. Subscribe to our newsletter and join our community today.

6 comments

Get RSS Feed
  1. Zan

    Thanks for the ‘spark’ leading to some new thoughts and ideas for marketing and positioning. We face similar challenges in a very different industry, and breaking through all the noise in the market requires creativity and new approaches.

    • Hi Zan, I love how you are adapting this idea to a different industry. A lot of entrepreneurs have trouble doing that. They keep looking in their industry and keep trying the same thing as everyone else.

  2. EXCELLENT Points & GREAT Example! – This is a perfect illustration on how to develop & market a product into an already over-crowded landscape.

    Too many people build around “what is” and not “what could be”-Going in the “opposite” direction provides a means to engage an audience with a unique message while completely deflecting competition- Price Points become higher and UVP is truly distinguishable.

    • Thanks for your comment Bill…when can we expect your guest post on this topic? Just kidding; your comments are always appreciated and we sincerely appreciate your participation and support.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>