Statistics show us that email marketing campaigns see higher open rates and fewer unsubscribes when we take time to thoughtfully segment our subscribers into groups with similar characteristics. If you’re already practicing segmentation, you’ve probably established groups based on things like age, location, gender and…
Learn why A/B testing can be a valuable tool for small business owners.
The Red Hot Tool of the Week is a weekly email that features an online tool for small business owners. Here are the five most popular Red Hot Tools of 2012.
Emily shares seven reasons why your small business website may be a big fat failure. Read it, then quickly fix your site so you can stop losing business.
Despite the never ending to-do list that every small business owner faces, the need for effective marketing does not waver. Small business owners must find a way to market their business, service, or product that is effective and can be done personally. This is where…
There are plenty of ways that QR code campaigns can go wrong. Emily tells us how avoid some common pitfalls.
Guest blogger Jasper Martens of Simply Business outlines three beginning steps for setting up a WordPress site for your business.
Emily lists her 10 favorite WordPress plugins for small business blogs. What’s your favorite?
Emily shares a few tips for using HARO – Help A Reporter Out, a media service founded in 2008 by fellow entrepreneur Peter Shankman.
Emily shares some ideas to help you generate new leads and maximize your website’s conversion power.
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101 Small Business MythsSmall business myths exist everywhere…©2011-2013 Small Business Bonfire. All rights reserved.
