Marketing: It’s Just Like Dating! No, Really…
Allison explains how marketing is like dating. The goal during the dating stage is to see if your values are a match with your clients’ needs.
Sample Marketing Plan Template
A one-page sample marketing plan template with targeted questions to help you fill in each section, as well as links to more marketing plan tips and resources.
Marketing Plan Basics for Small Business
Emily explains the importance of a marketing plan for small businesses, and provides an overview of some of the data your marketing plan should contain.
What Five Guys In Kilts Can Teach You About Branding
Simon tells us how five guys in kilts made a splash at SXSW this year, and what small business owners can learn from the experience.
14 Ways to Get Your Direct Mail Opened
Is your direct mail getting opened? Jason lists 14 direct mail tips to help your mail stand out from the crowd.
Small Business Mobile Marketing Checklist
There are many benefits of mobile marketing for small business. Emily lists some activities to get you started with mobile marketing for your small business.
Swipe File: Customer Welcome Letter
Jason demonstrates the power of a welcome letter, and gives you a great one to add to your marketing swipe file.
7 Ways to Enhance Your Direct Mail Campaign
Direct mail can be a powerful way to promote your small business. Emily shares seven ways to enhance your next direct mail campaign.
What I Wish I Knew About Social Media Three Years Ago
I’ve learned a lot about social media over the past three years. In fact, I’m still learning. Here are a few of my favorite lessons learned. What are yours?
Put Out a Sign and They Will Come
Sidewalk signs are an easy way for brick and mortar shops to bring in foot traffic. Jason shows us how one shop is using sidewalk signs effectively.
